LOGO FORMAT GUIDE
WHAT IS THE DIFFERENCE BETWEEN PRIMARY AND SECONDARY LOGOS?
PRIMARY LOGO
The primary logo is universally used for most marketing materials and/or projects. This logo should include the full company name and brand and be the most recognizable.
SECONDARY LOGO
The secondary logo is an abbreviated version of the main logo but should be recognized as belonging with the brand. Secondary logos are used anytime a smaller space requires less details and/or a smaller format (social media, mobile web versions, etc).
Your logo sets the tone for your brand so don’t let it be a bad one. CONTACT ME if you have any specific questions or concerns.